318 p. ; 23 cm

Includes bibliographies

Part I: Preliminary overview -- Utilization of mass communication by the individual / Elihu Katz, Jay G. Blumler and Michael Gurevitch -- Part II: Empirical studies -- Social integration and mass media use among adolescents: a case study / John W.C. Johnstone -- Media functions in wartime: the Israel home front in October 1973 / Tsiyona Peled and Elihu Katz -- Gratifications of television viewing and their correlates for British children / Bradley S. Greenberg -- Displacement effects of television and the child's functional orientation to media / J.R. Brown, J.K. Cramond and R.J. Wilde -- Adolescents and family planning information: an exploration of audience needs and media effects / F. Gerald Kline, Peter V. Miller and Andrew J. Morrison -- Testing the validity of gratification measures through political effects analysis / Jack M. McLeod and Lee B. Becker -- Part III: Analytical perspectives -- Psychological motives and communication gratification / William J. McGuire -- Functional analysis and mass communication revisited / Charles R. Wright -- Television as a functional alternative to traditional sources of need satisfaction / Jean Cazeneuve -- Popular culture and uses and gratifications: notes toward an accommodation / James W. Carey and Albert L. Kreiling -- Uses and gratifications research: a critique and a sociological alternative / Philip Elliott -- Use and gratifications: a paradigm outlines / Karl Erik Rosengren -- Explaining audience behavior: three approaches considered / Denise McQuail and Michael Gurevitch -- Some policy implications of the uses and gratifications paradigm / Harold Mendelsohn

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